SEO for Ecommerce Podcast

Getting Product Variants Right for SEO and UX - With Nikki Halliwell

Product variants can make or break your ecommerce SEO.
In this episode, Nikki Halliwell joins us to unpack the complexities of product variants, from managing duplicate content to designing better mobile experiences.
We talk about the most common mistakes retailers make, how to structure variants for both search engines and users, and what tools can help as your store grows.
You’ll also hear:
When to separate or group product variants
How to avoid cannibalisation
Tips for multilingual and international stores
The role of AI in future-proofing your product setup
Whether you're launching new products or cleaning up an existing catalogue, this episode will help you get your variant strategy on track.Get in touch with Nikki:Website: https://www.nikkihalliwell.com/
LinkedIn: https://www.linkedin.com/in/nikkiroseh/ 

Data Tracking for eCommerce Success - With Chloe Christine

In this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores.
We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Tag Manager effectively, along with the value of regular audits to maintain data integrity.
We also dive into
Identifying and fixing common tracking issues
Navigating data discrepancies across platforms
Analysing multi-channel performance with clarity
Building custom dashboards for better reporting
Using SEO data to drive strategic business decisions
Whether you’re launching a new ecommerce site or optimising an established one, this episode will help you turn create meaningful actions that supports long-term growth through data.

Winning Ecommerce Content Strategy with Sara Kavanagh

How do ecommerce brands build content that ranks, converts, and stays relevant in the age of AI?
In this episode, we’re joined by Sara Kavanagh from Candidsky. We dive into what it takes to create a high-impact content strategy for online stores, one that supports SEO, drives conversions, and prepares for the evolving search landscape.
We cover:
How to audit and prioritise content across product, category, and blog pages
Mapping content to search intent without overlap or cannibalisation
What makes buying guides and comparison pages stand out
How to measure success beyond traffic and rankings
The impact of AI Overviews on mid-funnel and informational content
Whether blogs are still worth it in ecommerce
Smart ways to use AI tools for keyword research, content briefs, and SERP analysis
Building future-proof strategies that align with commercial goals
If you’re looking to build a content strategy for SEO, this episode is packed with practical insights that you can apply straight away.

How to Optimise Product Pages - With Naomi Francis-Parker

In this episode, we’re joined by Naomi Francis-Parker as we look at what really makes an e-commerce product page perform. From compelling content to smart UX choices, we dive into the strategies that can turn browsers into buyers.
We discuss why product imagery matters more than ever, how reviews shape purchasing decisions, and the role of internal linking in guiding users through the journey. Naomi shares how brands can strike the right balance between SEO and brand voice, why customer feedback should never be overlooked, and how teams can work together to drive real results.
Whether you're launching a new range or refining an existing store, this conversation is packed with practical insights to help improve product page performance and boost conversions.

Global Markets: International SEO With Natalia Witczyk

In this episode of the SEO for Ecommerce Podcast, we dive into the complexities of International SEO with Natalia Witczyk, founder of Mosquita Digital, exploring what it takes to succeed in multiple markets.
We discuss:
✔️ How to determine if a business is ready for international expansion✔️ The importance of market-specific keyword research and content localisation✔️ Why hreflang tags matter and common technical pitfalls to avoid✔️ The impact of domain strategy on global branding and SEO✔️ Challenges in tracking and interpreting analytics across different regions

Building an Effective SEO Strategy for E-commerce with Michael Witbooi

In this episode, we sit down with Michael Witbooi from SEO Sherpa to uncover the key elements of building a successful SEO strategy for e-commerce stores. We explore why understanding the customer journey is crucial and how to prioritise SEO tasks to maximise impact.
Michael shares insights on conducting thorough keyword research, striking the right balance between high-traffic and niche keywords, and integrating diverse content types to support SEO efforts. We also discuss how to minimise friction for a better user experience and why focusing on transactional keywords can drive e-commerce success.
The conversation covers essential metrics to track progress, the value of A/B testing to optimise conversions, and how to stay ahead of future trends, including the impact of AI on SEO.
Tune in to master the art of e-commerce SEO and elevate your strategy to the next level.

Ecommerce SEO: Optimising Category Pages with Liam Quirk

Ecommerce SEO: Optimising Category Pages with Liam Quirk
In this episode of the SEO for E-commerce Podcast, we sit down with Liam Quirk from Quirky Digital to dive into the crucial role of category pages in e-commerce SEO. We explore how to optimise these pages for both search engines and user experience, striking the right balance between SEO and brand identity.
Liam shares his insights on content creation, internal linking, and the role of visuals in keeping users engaged. We also break down why category pages should be treated as pillars of an e-commerce site and how to prioritise them effectively. Plus, we discuss the impact of AI on SEO and why ongoing optimisation is key to staying ahead.
In this episode, we cover:✔ How to balance SEO with brand voice✔ The best ways to structure large e-commerce sites✔ Why less is often more when it comes to conversions✔ Practical internal linking strategies to help Google and users navigate your store✔ How AI tools can support (but not replace) SEO efforts
If you’re looking to drive more traffic and improve conversions, this episode is packed with practical insights to help you make the most of your category pages.
🎧 👂Listen now!

Mastering Content Clusters for SEO Success

The SEO for eCommerce Podcast explores strategies to help online stores grow through sustainable SEO, reducing reliance on paid ads.
In this episode, Flavio Amiel from Swat SEO joins the conversation. With 17 years of experience, Flavio began his career in journalism before transitioning into SEO, using his content expertise to build a successful network of travel guides. He later shifted focus to the eCommerce and SaaS industries, helping businesses strengthen their online presence.
The discussion centres on content clusters—how to organise them effectively, their impact on search rankings, and their role in building topical authority. Flavio also highlights common mistakes and shares practical advice for developing a content strategy that drives results.
Whether new to SEO or looking to refine an existing approach, listeners will gain valuable insights to improve their store’s visibility and attract the right audience.
Get in touch with Flavio:
Website - https://www.swatseo.net/ 
Linkedin - https://www.linkedin.com/in/flavioamiel/ 

Understanding Canonicals for Ecommerce Stores and Best Practices

In this episode of the SEO for Ecommerce Podcast, I sit down with Luke Carthy to dive deep into the world of canonical tags. We explore their crucial role in consolidating URLs, managing duplicate content, and improving crawl efficiency for online stores.
Luke shares expert insights from his extensive SEO experience, offering practical strategies for both startups and established e-commerce brands. Whether you're new to SEO or a seasoned professional, you'll gain valuable knowledge on common pitfalls and best practices for implementing canonical tags effectively.
We also discuss the broader impact of canonical tags on search rankings and site visibility—especially as your online store scales. Plus, we tackle advanced topics like handling product variants, pagination, and the interplay between canonical tags and hreflang for international SEO.
Whether you're optimising your current store or planning a site migration, this episode is packed with actionable insights.

Hreflang Tags and Best Practices for Online Stores

Hreflang tags are essential for ensuring the right content reaches the right audience.
In this episode of SEO for Ecommerce Podcast, Andrew Cock-Starkey breaks down the role of hreflang tags in global SEO, common implementation mistakes, and best practices for maximising their impact.
We discuss how hreflang tags improve user experience, prevent duplicate content issues, and influence search rankings. Andrew also shares expert insights on auditing and validating hreflang tags, managing multilingual SEO strategies, and avoiding conflicts with canonical tags. Tune in for practical tips to enhance your international SEO strategy and boost your store’s visibility across global markets.
Get in touch with Andrew:
Website
Linkedin