SEO for Ecommerce Podcast

How to Optimise Product Pages - With Naomi Francis-Parker

In this episode, we’re joined by Naomi Francis-Parker as we look at what really makes an e-commerce product page perform. From compelling content to smart UX choices, we dive into the strategies that can turn browsers into buyers.
We discuss why product imagery matters more than ever, how reviews shape purchasing decisions, and the role of internal linking in guiding users through the journey. Naomi shares how brands can strike the right balance between SEO and brand voice, why customer feedback should never be overlooked, and how teams can work together to drive real results.
Whether you're launching a new range or refining an existing store, this conversation is packed with practical insights to help improve product page performance and boost conversions.

Global Markets: International SEO With Natalia Witczyk

In this episode of the SEO for Ecommerce Podcast, we dive into the complexities of International SEO with Natalia Witczyk, founder of Mosquita Digital, exploring what it takes to succeed in multiple markets.
We discuss:
✔️ How to determine if a business is ready for international expansion✔️ The importance of market-specific keyword research and content localisation✔️ Why hreflang tags matter and common technical pitfalls to avoid✔️ The impact of domain strategy on global branding and SEO✔️ Challenges in tracking and interpreting analytics across different regions

Building an Effective SEO Strategy for E-commerce with Michael Witbooi

In this episode, we sit down with Michael Witbooi from SEO Sherpa to uncover the key elements of building a successful SEO strategy for e-commerce stores. We explore why understanding the customer journey is crucial and how to prioritise SEO tasks to maximise impact.
Michael shares insights on conducting thorough keyword research, striking the right balance between high-traffic and niche keywords, and integrating diverse content types to support SEO efforts. We also discuss how to minimise friction for a better user experience and why focusing on transactional keywords can drive e-commerce success.
The conversation covers essential metrics to track progress, the value of A/B testing to optimise conversions, and how to stay ahead of future trends, including the impact of AI on SEO.
Tune in to master the art of e-commerce SEO and elevate your strategy to the next level.

Ecommerce SEO: Optimising Category Pages with Liam Quirk

Ecommerce SEO: Optimising Category Pages with Liam Quirk
In this episode of the SEO for E-commerce Podcast, we sit down with Liam Quirk from Quirky Digital to dive into the crucial role of category pages in e-commerce SEO. We explore how to optimise these pages for both search engines and user experience, striking the right balance between SEO and brand identity.
Liam shares his insights on content creation, internal linking, and the role of visuals in keeping users engaged. We also break down why category pages should be treated as pillars of an e-commerce site and how to prioritise them effectively. Plus, we discuss the impact of AI on SEO and why ongoing optimisation is key to staying ahead.
In this episode, we cover:✔ How to balance SEO with brand voice✔ The best ways to structure large e-commerce sites✔ Why less is often more when it comes to conversions✔ Practical internal linking strategies to help Google and users navigate your store✔ How AI tools can support (but not replace) SEO efforts
If you’re looking to drive more traffic and improve conversions, this episode is packed with practical insights to help you make the most of your category pages.
🎧 👂Listen now!

Mastering Content Clusters for SEO Success

The SEO for eCommerce Podcast explores strategies to help online stores grow through sustainable SEO, reducing reliance on paid ads.
In this episode, Flavio Amiel from Swat SEO joins the conversation. With 17 years of experience, Flavio began his career in journalism before transitioning into SEO, using his content expertise to build a successful network of travel guides. He later shifted focus to the eCommerce and SaaS industries, helping businesses strengthen their online presence.
The discussion centres on content clusters—how to organise them effectively, their impact on search rankings, and their role in building topical authority. Flavio also highlights common mistakes and shares practical advice for developing a content strategy that drives results.
Whether new to SEO or looking to refine an existing approach, listeners will gain valuable insights to improve their store’s visibility and attract the right audience.
Get in touch with Flavio:
Website - https://www.swatseo.net/ 
Linkedin - https://www.linkedin.com/in/flavioamiel/ 

Understanding Canonicals for Ecommerce Stores and Best Practices

In this episode of the SEO for Ecommerce Podcast, I sit down with Luke Carthy to dive deep into the world of canonical tags. We explore their crucial role in consolidating URLs, managing duplicate content, and improving crawl efficiency for online stores.
Luke shares expert insights from his extensive SEO experience, offering practical strategies for both startups and established e-commerce brands. Whether you're new to SEO or a seasoned professional, you'll gain valuable knowledge on common pitfalls and best practices for implementing canonical tags effectively.
We also discuss the broader impact of canonical tags on search rankings and site visibility—especially as your online store scales. Plus, we tackle advanced topics like handling product variants, pagination, and the interplay between canonical tags and hreflang for international SEO.
Whether you're optimising your current store or planning a site migration, this episode is packed with actionable insights.

Hreflang Tags and Best Practices for Online Stores

Hreflang tags are essential for ensuring the right content reaches the right audience.
In this episode of SEO for Ecommerce Podcast, Andrew Cock-Starkey breaks down the role of hreflang tags in global SEO, common implementation mistakes, and best practices for maximising their impact.
We discuss how hreflang tags improve user experience, prevent duplicate content issues, and influence search rankings. Andrew also shares expert insights on auditing and validating hreflang tags, managing multilingual SEO strategies, and avoiding conflicts with canonical tags. Tune in for practical tips to enhance your international SEO strategy and boost your store’s visibility across global markets.
Get in touch with Andrew:
Website
Linkedin

Seasonal SEO: Strategies to Rank and Optimise Your Seasonal Pages

In this episode of the SEO for Ecommerce Podcast, I sit down with Sammy Thuillier to explore how to make the most of seasonal product pages in your e-commerce SEO strategy. We dive into why these pages are so important for driving high-intent traffic during key shopping periods and how you can plan, optimize, and maintain them effectively.
Sammy and I discuss the differences between evergreen and seasonal pages, common mistakes store owners make, and practical tips for keyword research, content creation, and internal linking. We also talk about using customer reviews to boost credibility, keeping seasonal pages relevant year-round, and leveraging data to refine your approach for future campaigns.
If you're gearing up for a busy season or looking to improve your seasonal SEO strategy, this episode is packed with actionable advice to help you succeed.
Get in Touch With Samy:
Website: www.samythuillier.com 
LinkedIn: Samy Thuillier

Positioning Your Ecommerce Store for Success With SEO

In this episode of the SEO for Ecommerce Podcast, I sit down with Jack Salmon, founder of Search Flex, as he discusses the everyday challenges eCommerce store owners face when trying to grow their organic traffic. From struggling with low visibility on search engines to figuring out how to optimize product pages, this conversation is full of practical solutions and clear advice.
Jack shares step-by-step strategies to help you:
Optimize product and collection pages to attract more qualified traffic.
Conduct keyword research that matches what your customers are actually searching for.
Improve user experience so visitors stay longer and convert more.
Create content that balances search engine needs and customer interests.
Use reviews and testimonials to build trust and credibility.
Leverage AI tools to simplify content creation without sacrificing quality.
Build backlinks that improve your rankings without relying on shady tactics.
Track and measure what’s working using simple, visual tools.
If you’ve ever felt stuck trying to figure out SEO for your store or worried you’re wasting time on things that don’t work, this episode is for you.

Ecommerce Website Migrations: SEO Best Practices

In this episode of the SEO for Ecommerce Podcast, we get into the complexities of SEO migrations for online stores with seasoned SEO expert Daniel Foley Carter, founder of SEO Stack and SEO Audits IO. Whether you're planning a platform switch, redesign, or domain change, understanding how to preserve and enhance your organic traffic is crucial.
Daniel walks us through every stage of the migration process, sharing actionable strategies and insights to ensure a seamless transition. We cover key topics such as:
Understanding migration triggers: When and why an ecommerce site might consider migrating and the potential risks of poorly timed changes.
Creating a pre-migration checklist: Essential SEO elements to include and common pitfalls to avoid.
Managing technical SEO challenges: Best practices for handling URL changes, redirects, crawl budget optimisation, and site architecture updates.
Safeguarding content value: How to preserve high-performing content, metadata, and structured data through the migration process.
Post-migration monitoring: Tools, alerts, and audits to diagnose and resolve traffic drops and ranking fluctuations effectively.
Daniel also shares advanced strategies like leveraging structured data, prioritising Core Web Vitals, and using post-migration data to optimise user experience and drive growth.
Whether you're preparing for a site migration or looking to refine your SEO practices post-migration, this episode is packed with practical advice to help you make informed decisions and achieve long-term success.
Tune in to learn how to navigate the complexities of ecommerce SEO migrations and keep your traffic on track!