Ecommerce SEO: Optimising Category Pages with Liam Quirk

Ecommerce SEO: Optimising Category Pages with Liam Quirk

In this episode of the SEO for E-commerce Podcast, we sit down with Liam Quirk from Quirky Digital to dive into the crucial role of category pages in e-commerce SEO. We explore how to optimise these pages for both search engines and user experience, striking the right balance between SEO and brand identity.

Liam shares his insights on content creation, internal linking, and the role of visuals in keeping users engaged. We also break down why category pages should be treated as pillars of an e-commerce site and how to prioritise them effectively. Plus, we discuss the impact of AI on SEO and why ongoing optimisation is key to staying ahead.

In this episode, we cover:
✔ How to balance SEO with brand voice
✔ The best ways to structure large e-commerce sites
✔ Why less is often more when it comes to conversions
✔ Practical internal linking strategies to help Google and users navigate your store
✔ How AI tools can support (but not replace) SEO efforts

If you’re looking to drive more traffic and improve conversions, this episode is packed with practical insights to help you make the most of your category pages.

🎧 👂Listen now!

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