Ecommerce Website Migrations: SEO Best Practices

In this episode of the SEO for Ecommerce Podcast, we get into the complexities of SEO migrations for online stores with seasoned SEO expert Daniel Foley Carter, founder of SEO Stack and SEO Audits IO. Whether you're planning a platform switch, redesign, or domain change, understanding how to preserve and enhance your organic traffic is crucial.

Daniel walks us through every stage of the migration process, sharing actionable strategies and insights to ensure a seamless transition. We cover key topics such as:

• Understanding migration triggers: When and why an ecommerce site might consider migrating and the potential risks of poorly timed changes.
  
  
• Creating a pre-migration checklist: Essential SEO elements to include and common pitfalls to avoid.
  
  
• Managing technical SEO challenges: Best practices for handling URL changes, redirects, crawl budget optimisation, and site architecture updates.
  
  
• Safeguarding content value: How to preserve high-performing content, metadata, and structured data through the migration process.
  
  
• Post-migration monitoring: Tools, alerts, and audits to diagnose and resolve traffic drops and ranking fluctuations effectively.

Daniel also shares advanced strategies like leveraging structured data, prioritising Core Web Vitals, and using post-migration data to optimise user experience and drive growth.

Whether you're preparing for a site migration or looking to refine your SEO practices post-migration, this episode is packed with practical advice to help you make informed decisions and achieve long-term success.

Tune in to learn how to navigate the complexities of ecommerce SEO migrations and keep your traffic on track!

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