Effective Content Strategy and the Future with AI - With Aline Rossi

In this episode of SEO for eCommerce, we’re joined by Aline Rossi, SEO Manager at Hugo Boss, to explore what it really takes to scale SEO in a fast-moving ecommerce environment.

We dive into the role of SEO as a connector across departments, the impact of AI on content strategy, and why collaboration is key to building strategies that actually work.

Here’s what we cover:
• Why SEO can’t operate in a silo
• How to align SEO with marketing and brand campaigns
• Using internal knowledge to shape smarter strategies
• The risks of over-relying on AI for content creation
• What the future of ecommerce content might look like

Aline shares practical insights from working in global fashion ecommerce, plus honest reflections on the challenges many SEO teams are facing right now.

Whether you're a solo SEO or part of a wider team, this episode offers a clear and realistic approach to building content strategies that scale.

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