SEO for Ecommerce Podcast

Seasonal SEO: Strategies to Rank and Optimise Your Seasonal Pages

In this episode of the SEO for Ecommerce Podcast, I sit down with Sammy Thuillier to explore how to make the most of seasonal product pages in your e-commerce SEO strategy. We dive into why these pages are so important for driving high-intent traffic during key shopping periods and how you can plan, optimize, and maintain them effectively.
Sammy and I discuss the differences between evergreen and seasonal pages, common mistakes store owners make, and practical tips for keyword research, content creation, and internal linking. We also talk about using customer reviews to boost credibility, keeping seasonal pages relevant year-round, and leveraging data to refine your approach for future campaigns.
If you're gearing up for a busy season or looking to improve your seasonal SEO strategy, this episode is packed with actionable advice to help you succeed.
Get in Touch With Samy:
Website: www.samythuillier.com 
LinkedIn: Samy Thuillier

Positioning Your Ecommerce Store for Success With SEO

In this episode of the SEO for Ecommerce Podcast, I sit down with Jack Salmon, founder of Search Flex, as he discusses the everyday challenges eCommerce store owners face when trying to grow their organic traffic. From struggling with low visibility on search engines to figuring out how to optimize product pages, this conversation is full of practical solutions and clear advice.
Jack shares step-by-step strategies to help you:
Optimize product and collection pages to attract more qualified traffic.
Conduct keyword research that matches what your customers are actually searching for.
Improve user experience so visitors stay longer and convert more.
Create content that balances search engine needs and customer interests.
Use reviews and testimonials to build trust and credibility.
Leverage AI tools to simplify content creation without sacrificing quality.
Build backlinks that improve your rankings without relying on shady tactics.
Track and measure what’s working using simple, visual tools.
If you’ve ever felt stuck trying to figure out SEO for your store or worried you’re wasting time on things that don’t work, this episode is for you.

Ecommerce Website Migrations: SEO Best Practices

In this episode of the SEO for Ecommerce Podcast, we get into the complexities of SEO migrations for online stores with seasoned SEO expert Daniel Foley Carter, founder of SEO Stack and SEO Audits IO. Whether you're planning a platform switch, redesign, or domain change, understanding how to preserve and enhance your organic traffic is crucial.
Daniel walks us through every stage of the migration process, sharing actionable strategies and insights to ensure a seamless transition. We cover key topics such as:
Understanding migration triggers: When and why an ecommerce site might consider migrating and the potential risks of poorly timed changes.
Creating a pre-migration checklist: Essential SEO elements to include and common pitfalls to avoid.
Managing technical SEO challenges: Best practices for handling URL changes, redirects, crawl budget optimisation, and site architecture updates.
Safeguarding content value: How to preserve high-performing content, metadata, and structured data through the migration process.
Post-migration monitoring: Tools, alerts, and audits to diagnose and resolve traffic drops and ranking fluctuations effectively.
Daniel also shares advanced strategies like leveraging structured data, prioritising Core Web Vitals, and using post-migration data to optimise user experience and drive growth.
Whether you're preparing for a site migration or looking to refine your SEO practices post-migration, this episode is packed with practical advice to help you make informed decisions and achieve long-term success.
Tune in to learn how to navigate the complexities of ecommerce SEO migrations and keep your traffic on track!

Scaling Online Stores Through SEO: Best Practices for Every Growth Stage

In this episode of the SEO for Ecommerce Podcast, Peter Rota joins us to share his insights on scaling online stores with SEO. From startups to established brands, Peter discusses the strategies and tactics that work best at different stages of growth. Learn how to prioritize your SEO efforts, optimize for sustainable traffic, and adapt to evolving business needs. Whether you're just starting out or looking to expand, this episode offers valuable guidance for scaling your store.

Keyword Strategy & Product Page Optimisation: Tips for New and Established Online Stores

In this episode of the SEO for Ecommerce Podcast, Tom Gandhi shares his expertise on building an effective keyword strategy and optimizing product pages to drive traffic and conversions. He discusses how to select the best keywords, structure product and category pages, and address common challenges for both new and established stores. With clear insights and practical advice, this episode offers valuable guidance for improving your ecommerce site’s search performance.

Building Traffic with On-Site Content: Strategies for E-commerce Success

In this episode of the SEO for Ecommerce Podcast, we sit down with Vladi Kriulin to explore how e-commerce brands can use on-site content to drive traffic and boost search rankings. From crafting engaging blog posts to optimizing product and category pages, we share actionable strategies for creating content that not only attracts visitors but also drives conversions. Tune in for practical tips and insights to help you build a successful content strategy for your online store.

Ecommerce SEO Audits and Best Practices for Businesses

In this episode of the SEO for Ecommerce Podcast, we explore the transformative potential of a well-executed SEO audit and how it can elevate your online store's performance. SEO audits are more than just a checklist—they're a powerful tool for identifying hidden opportunities and fixing critical issues that may be holding your site back.
Join us as we break down the key components of an effective SEO audit, including how to uncover and resolve technical problems like broken links, slow page speeds, and crawl errors. We also dive into strategies for optimizing your product and category pages to improve visibility and engagement, making your site more appealing to both search engines and customers.
But that’s not all—this episode also covers how to use audits to uncover content gaps, build a more strategic approach to on-site content, and leverage the right tools to enhance your rankings. Whether you're launching a brand-new online store or looking to refine an established one, you’ll gain actionable tips to improve your site’s user experience, increase organic traffic, and drive more sales.
Packed with insights for ecommerce business owners, SEO professionals, and anyone looking to build a stronger digital storefront, this episode is your guide to achieving ecommerce SEO success. Don’t miss out!