SEO for Ecommerce Podcast

In our latest episode of the SEO for Ecommerce Podcast, Glen sits down with Christine Corbin from Thread & Co to discuss how the search landscape is evolving and what that means for ecommerce brands.
Search is no longer just about Google rankings. Today, shoppers discover products through multiple channels including social media, marketplaces, community forums, and increasingly AI-powered search experiences.
Christine shares valuable insights into how shopper behaviour is changing, what GEO (Generative Engine Optimisation) means in practice, and how brands should think about visibility in an increasingly AI-driven world.
Key topics covered in this episode include:
• How shopper search behaviour is changing• The growing impact of AI-powered search• What GEO means for ecommerce brands• The signals influencing visibility in generative search• Why trust, authority, and customer proof matter more than ever• Practical ways brands can adapt to stay visible
This is a valuable conversation for ecommerce brands, marketers, and SEO professionals looking to stay ahead as search continues to evolve.

In this episode of the SEO for Ecommerce Podcast, we are joined by David Vernon and Travis Robbins from Search Theory to discuss what it takes to successfully manage large-scale ecommerce SEO projects.
From prioritising SEO across thousands of products and categories to managing stakeholders, migrations, site architecture, and content at scale, we explore the processes, frameworks, and best practices that help enterprise SEO projects succeed.
Topics covered include:
• How to approach large ecommerce SEO projects• Prioritising SEO recommendations and resources• Managing SEO across large product catalogues• Site architecture and internal linking best practices• Common mistakes that slow down ecommerce SEO growth• Managing migrations and large-scale website changes• Stakeholder management and cross-team collaboration• Reporting, KPIs, and measuring SEO success at scale
Whether you're an in-house SEO, ecommerce manager, agency professional, or business owner, this episode provides practical insights into managing SEO effectively across complex online stores.

What does good ecommerce SEO really look like in 2026?
In this episode of SEO for Ecommerce, we sit down with Leona Storet Slythe from Climb Agency to chat on what has genuinely changed in search and what is simply a rebrand of solid fundamentals.
Leona unpacks why most ecommerce brands still see the biggest gains from getting the basics right. Strong content. Clean technical foundations. Real authority.
Areas covered in this episode include:
Why SEO is not a checklist, but a long-term strategy
How we prioritise technical fixes, content, and authority when resources are limited
What AI overviews and LLMs actually mean for ecommerce brands
How we approach seasonal campaigns without scrambling at the last minute
Why site structure and internal linking quietly drive meaningful growth
How SEO should work alongside paid, CRO, merchandising and development teams
This is a great practical conversation about building an organic strategy that drives revenue, not just rankings.
If you handle or are responsible for ecommerce growth and want clarity on where to focus in 2026, this episode with Leona is for you.

In our latest episode, we chat with Tarun Kamath, from Arcady Media on how AI is changing retention marketing for ecommerce brands.
We discuss why retention is one of the most powerful profit levers in ecommerce in 2026, why it’s significantly easier to sell to existing customers than acquire new ones, and where many brands fall short after the first purchase. We break down how AI can be used to improve segmentation, predictive modelling, and lifecycle automation while maintaining brand authenticity and customer trust.
Tarun also covers the risks of misusing AI, the importance of clean and reliable data, and why understanding customer journeys should always come before implementing automation. From checkout optimisation and churn prediction to the non-negotiables of building a modern retention stack, Tarun offers practical guidance for brands at any stage of growth.
If you’re an ecommerce brand, marketer, or founder looking to use AI to amplify your retention strategy rather than chase trends, this episode provides a clear and grounded framework to work from.
Key topics we cover:
Why retention marketing drives sustainable profitability.
Common mistakes ecommerce brands make with retention.
Using AI for personalisation, segmentation, and automation.
Predictive modelling for churn and customer lifetime value.
Balancing AI-driven marketing with brand authenticity.
Clean data and customer journey mapping as retention foundations.
What the future of AI-powered retention looks like.

As e-commerce SEO heads towards 2026, the rules are changing fast. In this episode of SEO for Ecommerce, we’re joined by Nik Vujic from Get Stuff Digital. In this episode, we unpack how AI, shifting search behaviour and evolving customer journeys are reshaping how brands need to think about visibility and growth.
We get into why traditional keyword-first thinking is no longer enough, how AI is influencing discovery across search and beyond, and why understanding customer touch points has become one of the most important skills in modern SEO. From structured data and multimedia content to building funnels that actually convert, this conversation focuses on what genuinely moves the needle for e-commerce brands.
We also dig into the balance between short-term SEO wins and long-term strategy, how to build a future-proof SEO roadmap, and what team structure looks like when SEO becomes an omni-channel growth function rather than a standalone tactic.
If you’re responsible for SEO, digital growth or e-commerce strategy, this episode offers practical insight into where SEO is heading and how to stay competitive in an AI-first search landscape.
Topics covered include:
SEO strategy in an AI-driven search environment
Customer touch points and non-linear discovery journeys
Structured data and brand visibility
Short-term wins vs long-term SEO growth
Building SEO teams and roadmaps for 2026

In this episode, we sit down with Freddie Chatt to discuss the core foundations of ecommerce SEO and why product and category pages.
We break down how these pages drive traffic, how larger brands structure their setups, and why focusing on fundamentals will always outperform chasing the latest trends.
Key areas that we discuss include:
• What role product and category pages play in driving organic traffic.• How we can write content that supports both users and search engines.• Smart ways to handle variants, filters and faceted navigation.• How to build product pages that convert without sacrificing SEO.• Why relying on manufacturer copy holds stores back (with exceptions).• Best practices for managing out-of-stock and discontinued URLs.• How UX, intent and page structure work together.• Why getting the basics right is essential before thinking about AI visibility.
If you want your store to grow sustainably, they need strong foundations.
And that starts with the way you build, structure and optimise our product and category pages.

As ecommerce stores grow, so do the technical challenges that come with it. In this episode, we sit down with Joe Fisher to unpack what really happens when a site outgrows its SEO foundations, and how to scale without losing visibility in the process.
We dive into how you can recognise the early warning signs of SEO strain, from crawl inefficiencies to indexing bloat, and discuss how to rethink site architecture as catalogues and filters expand. Joe also shares how to manage technical SEO at scale, balance short-term growth with long-term stability, and decide when a platform migration or headless setup truly makes sense.
Whether you’re running a fast-growing online store or managing SEO for one, this episode offers clear, practical insight into keeping performance strong while scaling up.
You will learn learn:• When an ecommerce site has outgrown its current SEO setup• How to scale architecture and crawling without harming rankings• How to protect organic visibility during growth and migrations• Why automation and monitoring can make or break your technical SEO at scale

In this episode of SEO for Ecommerce, we’re joined by Lucia Dello, founder of Dello Insights, to explore how we can showcase the true value of SEO through data and reporting that actually resonates with decision-makers.
We discuss how we can:
Turn complex performance data into clear, actionable insights.
Connect SEO and cross-channel activity to revenue and product outcomes.
Tailor reporting to what different stakeholders really care about.
Use first-party ecommerce data to strengthen analysis and close attribution gaps.
Adapt to the changing role of reporting as AI reshapes how analysts work with data.
We also reflect on the skills that help SEOs and analysts stand out, and how we can move from simply “reporting performance” to driving business strategy.
This episode is packed with practical takeaways for anyone working in SEO, analytics, or ecommerce.

In this episode of the SEO for Ecommerce Podcast, we’re joined by Matt Pyke, founder of Fly High Media, to unpack how ecommerce brands in niche markets can build topical authority that drives visibility, trust, and conversions.
We chat through what “authority” really means in practice, how to develop a content and internal linking structure that reinforces expertise, and ways to target keywords in narrow or specialist markets. Matt also shares some practical tips for standing out in search results when you’re not a household name, plus how AI search is changing the rules for building authority online.
Whether you're selling to a highly specific audience or looking to future-proof your SEO strategy, this episode is packed with actionable insights to start using right away.Some of the key areas discussed include:
Building authority without relying on generic content or high-volume keywords.
Structuring your site and content plan for maximum topical depth.
Leveraging off-site signals like reviews and mentions to strengthen trust.
Adapting your authority-building strategy for AI-driven search.

In this episode, we’re joined by Connor Dowling, SEO Manager at Tank.
We discussed how AI and large language models are changing the way brands show up in search.
Some of the key areas that dived into included:• The shift from traditional search to AI-driven discovery• Why brand trust and E-E-A-T matter more than ever• How smaller e-commerce brands can compete through micro intent• The importance of content quality, user signals, and About pages• The long-term risks of ignoring branding in digital strategy
If you're rethinking your SEO approach for the AI era, this episode is packed with insights you won’t want to miss.